Be willing to make continuous investments into your business. 

Many small business owners don't reinvest profits into improving their business. I have often fallen into this cycle in the past. For the past year, I have constantly reinvested a portion of the profits of my earnings into the improvement of myself and my business. Why? Sometimes, as small business owners, we stand in the way of the SUCCESS WE DESIRE. When I realized I was doing this, I had to improve my knowledge of one the most important skills in my industry. That one investment made the biggest difference in the quality of work being put out to the general public. 


Risk vs. Investment
An investment is a risk, but a risk doesn't necessarily equate to an investment. An investment is a calculated risk that usually has an upside on more than one level. Gambling is pure risk. The upside is very high and the risk is even higher. Many people start a business without the proper training and never develop the necessary skills or train/hire qualified help and often wonder why their business doesn't succeed. In my opinion, this is one of the main reasons many small business are not profitable. They are gambling.  


Understand that your business is an investment. One of the best investments I ever made in my life was publishing my book, 99 Questions You Must Ask A Man Before Sleeping with Him & Definitely Before Having SEX. In retrospect, to many it was not a gamble. However, I knew how to what to do to make sure it was an investment that would pay me for many years to come. This in my opinion is the definition of a good investment. 

While there is risk in most investments, there are those investments that will pay you for many years to come, even if the initial financial investment may seem risky. Often times, you can't afford to NOT make certain investments in your business.  Therefore, continuous, yet CALCULATED investments are worth it. And, doing this will pay you; even if what it pays you is a lesson of exactly what NOT to do. 

Here are a few investments you can be sure are worth doing so on a continuous basis:

1. Marketing/Branding - This is one of the most important acts you can place your money into that even when it's terrible, will pay you in some kind of way. Major corporations are major and don't always have the BEST marketing, but they are constantly marketing themselves to the public or their niche market. I talk more about the importance of marketing in many of my other blog posts. Read through the others to find out more. 

2. Customer Retention - Retaining a customer is often more important than trying to gain a new one. One customer can pay you thousands and thousands of dollars for many years. Sometimes, small business owners want to take care of the one large customer who pays a large fee for a product or service every once in a while, and end up neglecting the repeat customer who helps keep the doors open and cash flow coming into the business. Both are important. However, cash flow helps solve many of the financial problems in a small business. 

Invest in retaining your loyal customers and they will be one of the most effective pieces of marketing, advertising and branding for your business. 

3. Training - Many small business owners do not invest in the training of ourselves and/or our customers because it costs money and time that is often needed to keep the business running. However, this is the one thing I did to improve both the quality of work and level of output last year for my business. A few hours a month with your team or self, training and improving knowledge and skills, will be time and dollars well invested. It will usually make you and your team more efficient and effective. 

Until next time....
#claimtheincrease
#seeyouatthetop

Armani Valentino

One of the worst things we can do to ourselves and our partner is to not give or receive a hug, daily. Scientific research has shown that a minimum of FOUR (4) hugs are needed, daily. Sadly, however, many couples don't hug one another even Once a day, but somehow expect to have a healthy and loving relationship. Love, even as a child is most easily communicated through the act of physical touch and most often through A HUG. If you observe very young children, especially those who have not developed a large vocabulary, you will notice that they can often feel when the people around them need a hug, and without question, they will walk up to you and give you a hug. If they need a hug, they will open there arms and may even cry, until someone comes and hugs them.

I've never seen a period in my life where so many so called GROWN UPS, are afraid or so egotistical that while they may want a hug, they are unwilling to give or receive one.

In a matter of seconds, A hug often communicates what has previously been too difficult to effectively communicate with words, gifts, or acts of service.

In October of 2014, I attended the Dallas Psychic Fair for the very first time. I had been invited multiple times of the last few years by my friend Cynthia Shaw, a wholistic health practitioner and energy healer, but was usually too busy to make it. Anyway, I had a wonderful time and I'm glad I attended. There was this one young lady who was there, who while I was at a both talking to a couple about what type of spiritual healing classes they offered, walked up as well. She had this energy on her that I immediately felt and wanted to hug her. However, I didn't know her and she didn't know me. Anyway, I went on for the next hour or more enjoying the rest of the booths and individuals who were there. After I stepped out to attend a session, and came back in to complete my exploration of each booth, I came across the woman again. She was actually a vendor at the Fair. I walked up to her and we spoke. As we were speaking I asked her of I could hug her. She opened her asthma and gave me a hug. As I hugged her, I could tell SHE NEEDED THAT HUG! Little did I know, her husband was at the booth as well. I saw her ring on her finger earlier, and didn't want to seem as if I was getting fresh. Shortly after I hugged her I begin to somewhat pick up on a psychic level what was needed in her relationship. I immediately told her to go give her husband a hug. They hugged for a good little while. At the end of the hug, he said, "Wow! I haven't had one of those on FOUR days." I continued to speak to the woman and told her husband if any of what I said was wrong, stop me. He didn't stop me, and asked if I could be around more often. Lol...

A healing moment took place, which opened the way for improvement in their relationship and allowed my advice to be received well. The both of them and the energy at the booth was totally different within minutes because of A COUPLE OF HUGS.

Hug your partner daily!!!

Until next time...