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Small business advise of the day: stop guessing!

4/7/2016

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Small Business Advice of the Day: STOP GUESSING! It is okay if you don't know. However, if you're trying to be profitable in business, GUESSING IS NOT THE WAY! Every single time I have lost money in business or had a business to FAIL, it was because I was guessing. The same goes for every other client I know as well. Many small business owners strategy for success is to GUESS. That's why 80-90% are not successful, at all! You can't guess your way to business success. Guessing is NOT a viable business plan. When you don't know, you either pay someone to tell/show you, or you figure it out! Again, most never pay nor do they figure it out! I learned that the time it takes to figure something out could be used making more money, by just paying someone who knows whatever it is I am trying to figure out. If you're trying to have a profitable business, you have to have a strategic marketing plan.

There's a Universal law that states, "Like CAUSES produce like EFFECTS!" What this means is, if you make 1 dollar doing something, if you do the same thing a certain number of times, you should be able to to produce a dollar, all things being equal. Otherwise, you would have to be a good guesser to guess upon a viable INCOME over and over again. And, honestly, every successful business owner I know would not credit "guessing" as part of their business strategy. This is the purpose of research and development in many major corporations. They would rather use hundreds and thousands of dollars on Research and Development as opposed to losing millions of dollars launching a product or service that public doesn't want. This is also the purpose of training, accounting departments, and almost every other department in a major corporation. They are all part of the SUCCESS PLAN.

Startups and small businesses don't go from one or two person operations to large 400-500 person corporations solely because they had money or investors. The most successful companies have GOALS, OBJECTIVES, and proven STRATEGIES to reach these goals and objectives. Once they know what works, they implement these strategies over and over again! Many times it's not what you know, it's the one or two things that YOU DON'T KNOW that causes success and/or failure of your small business.

Do you have a professionally written marketing plan?
Do you have a professionally written business plan?
Do you have an exit strategy?
Do you have a service marketing plan?
​
Until next time... #staypositive #keepthefaith #claimtheincrease #seeyouathetop

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